This practical workshop will explore how artificial intelligence integrated into the cloud is transforming the customer and employee experience. Participants will discover the possibilities offered by AI to automate repetitive tasks, analyze customer behaviors in real time, and personalize interactions at scale. The workshop will also cover cloud-based tools that enable collecting, storing, and analyzing customer data to anticipate their needs.

An interactive session will allow participants to test these innovative solutions and discuss best practices. Concrete application cases such as intelligent chatbots and virtual assistants will be presented, illustrating the seamless orchestration of multi-channel journeys.