We are in the age of service, everything has become or is becoming service. Even more so today, the Holy Grail sought by all companies is to provide their customers with high-end service as well as personalized and contextualized engagement throughout its journey. Service is a state of mind and the lack of orchestration of internal operations weighs on the ability to meet the growing expectations of customers who are looking for a real exchange in the relationship, creating value. Taking care remains a key issue. future for everyone… Individually and collectively. The impact of digital technologies, societal change, the new expectations of consumers, clients and citizens require new responses because they are transforming our organizations in both the public and private sectors and especially living together.