To exist and develop, the company must offer a quality service in line with customer expectations. To achieve this, there are no secret provisions: you have to accept stimulation, change your mindset, learn to think “customer” and put “the customer” at the center of your strategy. What makes the difference today between companies that are progressing and those that are languishing is their ability to instill and support the spirit of customer-oriented service through their management system and to make employees actors in the customer experience. . The result is the provision of efficient and productive business performance to the organization.